Ame Digital
A new way
to be present in people's lives
to be present in people's lives
2020 • 2021
Product Design · Illustration
AGENCY
Tropikal / Accenture Song
ABOUT
Ame is a platform that simplifies payments and offers discounts and cashback in local
stores and digital marketplaces. Seeking to enhance its market positioning and deliver an
outstanding user experience, Ame approached
Tropikal / Accenture with the challenge of transforming its app into a super app. The main
objective was to enable a more personalized experience for each user through a vision
strategy from design for a user journey evolution
via the services portfolio and Ame Digital Products.
A Super App also needs a great Rewards Program.
We also helped Ame with a rewards program by creating a concept for a Game
format that was tested, detailed in user flows a component library, and then
developed.
SCREENS CREATED
1234
on the first exploration
USER INTERVIEWS
21
h
Hours and Tests
DESIGN VERSIONS
200
on design explorations
DESIGN DIRECTION
Diogão Farias
Diego Callegario (ED)
DESIGN TEAM
Henrique Andrade
Iana Alves (UX Designer)
Isabela Marques
Manoel do Amaral
Lohan Tostes (Motion)
Clara Baluz (Content)
Daniela Perroni (Project Manager)
Arthur Almeida
Danilo Amorin
Fernanda Joris (UX Designer)
